21 Internet Marketing Stats That Will Blow Your Mind

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Look no further; this post will show you some current data about the state of the internet marketing world that are both helpful, and frankly kind of shocking. Take a gander!

21 Internet Marketing Statistics That May Surprise You

1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat!

2) The click-through rate on triggered messages is 119% higher than "Business as Usual" messages. (Source: Epsilon and DMA) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Tweet This Stat!

3) On average, companies respond to only 30% of social media fans' feedback. (Source: Factbrowser) Engagement is rare. Stand out from your competition by caring and engaging with your social media community. Tweet This Stat!

4) The average tablet user spends 13.9 hours per week with the device. (Source: OPA)The tablet is quickly becoming the new laptop. Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users. Tweet This Stat!

5) Text messaging users send or receive an average of 35 messages per day. (Source: Forrester Research) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Is there is any possible communication that your customers and prospects would like to receive via text message? Tweet This Stat!

6) Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus) Mobile devices have become a major source of email usage. Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. Tweet This Stat!

7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. (Source: Display Search) Internet connectivity is becoming standard for all devices. With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics. Tweet This Stat!

8) By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research) Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online. Tweet This Stat!

9) In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science) Brands aren't providing the right kind of content and experience to engage their fans. Ask your Facebook fans what type of content they want to see, and then give it to them! Tweet This Stat!

10) 45% of the world's 2 billion internet users live in Asia. (Source: Ecommerce Europe) If you actively sell and market to Asian markets, the internet is a channel that can't be ignored. Understand how internet usage and habits differ in Asia compared to the United States. Tweet This Stat!

11) 61% of emails received at professional email accounts are non-essential. (Source: Mimecast) Inboxes are overflowing with marketing email. Use personalization, proper timing, and offers valuable to the recipient to break through the clutter and be seen. Tweet This Stat!

12) 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos) People are influenced by, well, other people. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business. Tweet This Stat!

13) 17% of the top 1000 search terms on Twitter "churn over" on an hourly basis. (Source: Twitter) Twitter is all about novelty and news. Publish more frequently and focus on timely content to appeal to Twitter's hungry users. Tweet This Stat!

14) U.S. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. (Source: CTIA) Wow! That is a ton of text messages. If you are marketing to heavy texting demographics, consider incorporating a text message opt-in as part of your campaign. Tweet This Stat!

15) 40% of the accounts and 8% of the messages on social media sites are spam. (Source: Businessweek) Email isn't the online platform with a spam problem. Take the time to customize your social media account and content so you stand out from the spam bots. Tweet This Stat!

16) 88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet. (Source: Pew Internet) The cell phone is the dominant communication tool in the United States, but information consumption is fragmented. Optimize your digital marketing for all of the screens and devices used by your target audience. Tweet This Stat!

17) 64% of smartphone owners are use their mobile devices to shop online. (Source: eDigitalResearch) The smartphone is ripe with impulse shopping revenue. If you sell goods online, target specific campaigns to smartphone users. Tweet This Stat!

18) YouTube users watch more than 3B hours of video per month. (Source: YouTube)Video is a major part of the online experience, but it's different from traditional broadcast productions. When integrating online video into your inbound marketing strategy be sure to consider not only production value, but length. Most successful online videos are less than two minutes long. Tweet This Stat!

19) About 1 in 3 bloggers are moms. (Source: Nielsen) When looking for blogging expertise, look no further than the mommy bloggers. Everyone has influence and expertise you can learn from and leverage. Tweet This Stat!

20) 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research) Social is mobile. Make sure that content you're sharing on social networks -- like your blog articles and landing pages -- are optimized for mobile devices. Tweet This Stat!

21) 91% of online adults use social media regularly. (Source: Experian) Social media is fully integrated into communication culture. Make sure it is an integrated part of your marketing strategy, too. Tweet This Stat!

Which of these internet marketing statistics was the most surprising to you?

Photo Credit: stevendepolo

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Original Page: http://feedproxy.google.com/~r/HubSpot/~3/Mxx1RwWOsvY/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx

Mohamedtazi.com

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Infographic: How People Really Use Their Phones

» Mobile Marketing Watch ...===...===...

★ Infographic: How People Really Use Their Phones

...---...---... Justin
...---...---... 2012/06/28 18:31 more » ...---...---...

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Our friends over at Inneractive have published their latest mobile infographic, this time on the topic of "how people really use their phones."

What's interesting is how differently mobile phone usage varies based on location and culture.  For example, in the US the average person talks on their mobile phone 450 minutes per month, compared to just 250 minutes per month in China.  Another interesting stat is the use of mobile accessories, such as Bluetooth headsets and speakers.  It was found that an impressive 47% of mobile users in Sweden use a Bluetooth headset regularly, compared to just 18% of mobile users in the Netherlands.

Take a look below for many more interesting usage stats.  You can download the infographic here as well.

 

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Original Page: http://feedproxy.google.com/~r/MobileMarketingWatch/~3/VKPF5Ox0hnY/

Mohamedtazi.com

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How to use Facebook Message to drive fan engagement

Facebook has made it even easier for fans to interact with brands - at least the brands that are willing, staffed to handle the increased engagement, and of course have the feature enabled and turned on.

Message, a feature that was introduced to the world immediately following fMC in NYC on February 29th, provides a way for brands to engage in one-to-one conversation with the consumer.

The brand is able to surrender the megaphone and in turn, receives the consumer's attention and honesty with trust being the desired outcome.

How does Facebook Message work?

When a user visits a brand's page, the user simply needs to click the 'Message' button (placed prominently right next to the 'Like' button) to initiate the process and to start the conversation with the brand.

For illustrative purposes, I went over to the Cole Haan Facebook Fanpage to send them a message. It is important to note – users must message the brand first. The brand does not have the ability (just yet) to direct message fans.

The typical modal window appears upon click to reveal a Message field that can be written in (message length is not specified) and functionality for attaching links – here, I dropped in a link to the actual product in question to serve as reference.

It's interesting how Cole Haan has partnered with Nike. Figured I'd shoot them a question to see if I can read more about the Nike technology in the shoes.

After I hit send, I am sent back to 'Messages', where I can see that my message was sent to Cole Haan. I can check on the status of the message, like I normally do when I send messages to friends, family, colleagues, etc.

What does this mean for brands?

Brands have the option of disabling this functionality if they wish - not every brand is staffed to handle the breadth of messages that could potentially be sent to the brand.

On the other hand, keeping the feature disabled (coupled with a sub-par customer service call center infrastructure) could lead to discouraged fans. The brand could appear to be distant, unapproachable, and perceived as social media dinosaurs - we all know what happened to the dinosaurs, right?

'Social Media Darwinism' suggests that brands that do not continue to strategize, ideate, and evolve, will fall behind in the pack - not only losing sales when it comes down to that point of sale moment, but also could lead to losing share of voice on the web and within the social space. Expect brands who have enabled the Message feature to gain competitive advantage over those who have not. 

The Facebook Message feature presents a unique opportunity for brands, who are adequately staffed to handle customer inquiries, to proactively interact with fans.

Since a Message to a brand can only be initiated by fans, it doesn't always need to be reserved for questions and negative feedback - it can be used to gain insights into the fanbase, to identify brand advocates, to conduct market research, and to supplement brands' current eCRM campaigns - it's time intensive, but these fans are almost guaranteed to open the message - from an efficiency standpoint, this is near perfect.

How does a brand solicit fans to begin building a 'Direct Message Campaign'?

There are a few practical things you need to do to start this type of communication:

• Leverage Facebook Wall Posts to drive users to the Message Tab to share thoughts, personal information, product reviews, and innovation ideas.
• Include a strong call to action in the actual Wall Post that will drive users to feel compelled enough to want to share with the brand.
• Upon receipt of a message, a personalized acknowledgment message should be sent out thanking the user, on behalf of the brand.

Now a direct communication channel between the brand and consumer has been created!

What about strategy?

Before diving into the Message feature, it's important for brands to create a Direct Message strategy that ties into your overall social, communications and marketing strategy.:

• Will this Direct Message be a one-time thing?

• Is there a plan for categorizing the Messages:
  • Which post did the user engage with and Message in from?
  • Is the Message even relevant?
  • Was the Message positive or negative in tone?
  • Is there value in the Message? Is there a plan to extract the value

• How will the Messages and sender information be archived?
  • Do the messages and sender details need to be logged in a spreadsheet?

• How frequently will Wall Posts be pointing to the Message feature?

• Are there appropriate levels of staffing in place to handle surges in messaging?

Lysol recently tried out the Message feature on Facebook. They leveraged a wall post to point to the feature and to drive Messages. The exciting opportunity sounded enticing and hey, I am a fan of theirs on Facebook – I very well could be one of their biggest fans!

I shot Lysol a brief Message. I'm not sure where I fall within their target audience, but I mentioned how I use the product.

The channel has been open for quite some time now, and I have yet to hear back. I never learned about the exciting opportunity and was never acknowledged for sharing my positive sentiment towards the brand.

My hunch: they were most likely overwhelmed by the response and chose to go with the users that submitted cleaning novels. What they don't realize is that social media presence influences my purchasing decisions – maybe I will try out one of the other brands next time I want to clean my place.

Don't forget the basics

With the social space becoming more and more convoluted and full of noise, it's becoming increasingly important to go back to the basics and engage in singular conversation with fans - learn, retain, ideate, execute, evolve, and repeat.

But don't forget to ask fans for their input. You never know when a fan will come up with the next big idea or save your brand!

After all, brands are only in business because of the consumer, right?

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Original Page: http://econsultancy.com/us/blog/10215-how-to-use-facebook-message-to-drive-fan-engagement?utm_medium=feeds&utm_source=blog

Mohamedtazi.com

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Infographie : Les statistiques des réseaux sociaux

Infographie : Les statistiques des réseaux sociaux

Le Journal du Geek

Les infographies, c'est bien. Cela permet d'apprendre plein de trucs sans trop se fatiguer et avec souvent des infos assez intéressantes. L'infographie du jour concerne les réseaux sociaux, et leurs statistiques actuelles, et nous donne un aperçu de l'écosystème de ces sites.

Ainsi, l'on apprend par exemple que c'est chez les 17-25 ans que le réseau Facebook a le plus succès, contrairement à Twitter qui attire plus les 25-34 ans. L'on apprend également que si les utilisateurs passent en moyenne 405 minutes par mois sur Facebook, Google + lui n'attire ses adhérents que 3 minutes par mois en moyenne.

Original Article: http://feedproxy.google.com/~r/LeJournalDuGeek/~3/pcRpX4tzyL0/

Mohamedtazi.com

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The ONLY way to ensure all your Facebook fans see your updates is to pay Facebook

The ONLY way to ensure all your Facebook fans see your updates is to pay Facebook:
Since Facebook introduced a metric at the bottom of posts to tell you how many fans you’re reaching, there has been a bit of confusion as to why this figure is so low. Many pages reacted when they found they were only reaching an average of between 10-20% of fans. This figure shows not how many fans are actively engaging with your content, but how many fans are actually seeing it. You would presume, of course, that if someone likes your page, they would see all your updates, but this isn’t the case. To see how many of your fans you’re reaching, look at the bottom of a post when you’re logged in as the page admin to see the number of fans reached, and how this is expressed as a percentage of total fans:

If you’re not sure how Facebook actually allows you to reach the people that have liked your page, here’s a quick guide to help.

The ticker

The news ticker on the right hand side of the page should show most of the updates from your page. As this is based on real-time information, fans will only see these updates when they’re logged in. Even though the ticker features recent, real-time content, this still won’t guarantee that fans will see all your updates, given the amount of content that passes through the feed. Unless you’re posting very heavily throughout the day, the chances are your updates will be missed by the majority of your fans.

The News feed

Your Facebook news feed (the updates in the main panel on the homepage) appear based on Facebook’s own algorithm. This is where the good content will be prioritised, according to a number of factors such as how many of your friends have engaged with content, how popular a particular update is overall and whether you have posted multimedia content such as a photo or video. Whether your post is shown in the newsfeed here is dependent on Facebook’s algorithm. The best advice here is to ensure that you’re posting good content that people are interacting with.
There is a problem with Facebook’s method here though as it seems fairly inconsistent. Looking at the two updates below, there is a significant difference in the number of people engaging with a post, yet where a post has a higher reaction, this isn’t necessarily reflected in the number of people reached:
In one example, 11 people liked a piece of content (not particularly high), yet the post reached 16% of our fans.

Yet a post that received 58 Likes, still only reached 16% of fans, in the same week:

This leads you to think that their algorithm isn’t the most reliable and that there is really only one way to guarantee you reach the majority of your fans…

Pay for posts

Around the same time that Facebook allowed you to see how many of your fans you were actually reaching, they also introduced a button (handily right next to that number) prompting you to promote your posts:

You will see here that the guaranteed reach is significantly higher than non-promoted posts. Combining this with other paid activity such as sponsored stories of course, will help to push this up.

Testing the limits

By Facebook’s own admission, the free option for posting your content will only ever get you a reach of around 16% and they recommend pages pay to promote posts in order to increase this. This could end up seriously backfiring for Facebook though. At a time when they’re being dragged through the mill post-IPO, they need to keep the love for brands and convince them that their platform is the right place to focus their time and money. Facebook isn’t exactly playing ball right now. By squeezing more and more from brands, they’re making the platform an unattractive option for social marketing from a cost basis if nothing else.

Why are tracking and targeting in mobile so different from online?

Why are tracking and targeting in mobile so different from online?:

Tracking in mobile requires some clever workarounds.

One of the biggest misconceptions in mobile advertising is around the question of whether it’s possible to target and track users the exact same way that in mobile as it’s done in online advertising.
The cold, hard truth is that online targeting and tracking technology is primarily dependent on third-party cookies, and most mobile devices are not enabled for third-party cookies. This makes mobile a truly distinct medium, needing its own tactics and solutions for targeting and tracking effectively.

Why isn’t mobile the same as online?

Well, first you have to understand that tracking in generally done with the use of cookies. A wonderfully anonymous, easily-deleted, and low-file-size technology that is widely used on the desktop internet.
But there are two types of cookies. There are first-party cookies, which are the ones that remember your password when you log in to a website (and therefore keep you from having to re-enter your username on every mobile site you log into). They’re called ‘first party’ because they’re set on the same domain as the website you’re visiting, and have a very high acceptance rate (95%).
Third-party cookies -- the ones that advertisers place on websites -- track unique visitors across multiple domains or pages where you might visit. You might notice that you get ‘chased around’ the web by an ad for a product you may have viewed recently -- those are third party cookies at work. In that example, third-party cookies are being used for retargeting.

Apple doesn't make it easy

The Safari mobile web browser, which now accounts for about 25% of mobile web browsing (see Browser Wars infographic) by default does not allow third-party cookie tracking to be set. On top of that, Apple is currently deprecating UDIDs (unique device identifiers), which historically served as a workaround to third-party cookies for advertisers. This has left the industry scrambling for new ways to track an individual without using the hardware information.
Why is this important? First, because apps and mobile websites are two different sandboxes, without a way to tie the two together, one person on a single device can appear as two different people. Second, conversion tracking requires the ability to ‘follow’ a user from a click either on an ad to within an application to an advertiser’s mobile website, or from a mobile web ad to an app download action.

Some clever workarounds

Tracking in either of these directions can be tricky, even if passing unique identifiers in the click URL. It’s a testament to the great people in our industry that the mobile advertising business has solid solutions as workarounds to these challenges.
Because these two methods for tracking are so important to running a successful digital campaign, there are some great workarounds. At Mobile Theory, we have a close partnership with Collider Media for data and audience targeting. Our workaround for targeting involves using a common login identifier. Once a user logs in to a mobile website or app, Collider can recognize which user has logged in and target accordingly.
In a way, it’s a connection of the online and mobile spheres to find a common anonymous identity. That identity, once matched, can reveal rich, anonymous user data that combines both online and mobile browsing activity to develop a deep, comprehensive view of the user that can be used to serve relevant advertising to unique individuals.
For conversion tracking, one approach that is quite simple is to not try to work around the third party cookie issue and use first-party cookies instead. To do this, you simply configure the cookie to be set by the first-party website for the advertiser. We can either work with the client to set these up or use in-house landing pages. In this way, we can use first-party cookies to track the behavior of a user that clicks on an ad in an app all the way through to a conversion on the landing page, creating a bridge between the actions.

A mobile-specific approach to tracking & targeting

We’ve noticed that there seems to be a lot of misinformation on the subject of how all tracking and targeting works in mobile and what exactly makes it different from online. Since the mobile medium is growing faster than any new medium in history, and will soon eclipse online in terms of usage, it’s important to discuss and collaborate on how technologies and approaches that work in one medium require a different approach in the other.
The important thing to remember is that mobile is truly a distinct environment from online, and as a result, requires its own individual tactics and approach. The good news is there are a number of unique mobile-specific targeting and tracking approaches that work very well to accomplish marketers’ goals.

Merging Social and Mobile to Maximize Your Reach

Merging Social and Mobile to Maximize Your Reach:
If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn, Google, and Twitter have all launched new projects targeting the mobile web.
With such a heavy emphasis being placed on mobile by all of our favorite social networks, it stands to reason that there is plenty to be gained by businesses that follow suit. So the question then becomes, how can we leverage the power of mobile to not only build our social presence, but also translate that into increased business?
Build an optimized mobile site.
I’ve written abut this before and I will surely say it again, but if you have not optimized your website for mobile, you are miles and miles behind the curve. Building an optimized site is not only crucial for keeping customers satisfied, it is crucial in keeping your social media channels busy. An optimized mobile site gives users an efficient and painless browsing experience, as well as allowing you to link all your social networks to simple, tappable icons. These icons can either drive users to your social networks, or allow them to share your content through their own.
Connect out-of-home advertising to social networks using mobile.
Getting creative with your advertising can instantly draw the attention of potential customers, and using mobile technology is a perfect way to take your social presence beyond the web. That might mean finding an interesting way to utilize QR codes, like the folks at Guinness, who designed signature pint glasses with a QR code scannable only after the glasses were full. Once scanned, the QR codes checked users into Foursquare, tweeted about their pints and updated their Facebook statuses.
The mobile web opens so many possibilities for connecting the natural environment with the online social environment. We have seen this work on a massive scale with the campaign for Jay-Z’s autobiography, which utilized Twitter and Facebook to issue clues to users about the location of individual pages of the book that had been printed on strategic landmarks. Users could take photos of the pages with their mobile phones and assemble digital copies of the book. Of course, out-of-home marketing can work on the smallest of scales as well with simple things like hidden contest entry links or invitations to check in at places for deals.
Build microsites for individual initiatives.
Anytime a business launches a new product or embarks on a campaign that relies on user interaction (such as a contest or sweepstakes) there is a risk of customer apathy. A great way to fight this is to create an exciting campaign around the initiative, and then build landing pages specifically designed for the campaign. These landing pages can be built quickly for very little cost, and can be individually linked to and from specific social media pages. You can then use analytics to track user interaction with these pages and adjust or abort them accordingly, thereby saving time, money, and effort.
Make mobile your digital business card.
One of the great things about the mobile web is that it allows you to have access to the connected world in your pocket at all times. Although we have grown accustomed to trading wallet-sized bios at conventions and conferences, by building personalized mobile websites, we can make that old ritual obsolete and actually create a much richer interaction. Your personal site should not only have all of your relevant business and contact information, it should also have links to your personal and business social media accounts, giving the recipient instant access to connect via LinkedIn, “like” your page on Facebook, follow you on Twitter, and share your content.
If you prefer to keep things classic with the paper card, mobile still can be a perfect complement. Simply add a QR code to your business card that links to your new personal mobile site. The site then easily becomes an extension of the personal interaction, which, let’s face it, is the true goal of the mobile web.
Of course, as with all things mobile, we have miles and miles to go before we reach the true potential of what social media and mobile can really do. These few tricks and tips are a great starting point, but the people who really reap the benefits of mobile in the social media realm will be those who fully embrace mobile as a launch pad and are willing to light as many fuses as they can to watch their businesses take off.
Has your company started to merge the mobile web with the social media realm?

Alex Kutsishin (3 Posts)
This monthly "Social Media and Mobile" column is contributed by Alex Kutsishin. Alex is the president and co-founder of FiddleFly, Inc. He is an entrepreneur with a background in creative marketing and web design. When Alex is not helping the world go mobile with FiddleFly, he spends his time traveling the country speaking about social media, marketing, and the future of the web.

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pub du jour, Bic : Mon meilleur ami !

Bic : Mon meilleur ami !:
La pub du 15 juin 2012 est une affiche pour une colle de la marque Bic. Bic ce n’est pas que des stylos et des briquets, mais une multitude de produits. Ici la communication concerne sa colle liquide. L’idée de cette campagne n’est pas de montrer la force de cette colle, mais son utilité à travers des illustrations plutôt originales. Lorsqu’un objet se casse chez vous, vous vous devez de le recoller. Non pas parce qu’il vous est utile, mais avant tout pour ne pas briser une forte amitié. La prochaine fois que votre théière tombe, pensez-y !

Agence de communication : BorghiErh/Lowe, Brésil

Directeur de la création : Fernando Nobre

Directeur artistique : Roberto Ulhoa

[Infographie] Top 20 des marques les plus contrefaites sur internet

[Infographie] Top 20 des marques les plus contrefaites sur internet: Dans le cadre de son quatrième bilan annuel sur la lutte anti-contrefaçon, Priceminister a récemment publié une infographie mettant en avant les principales tendances de l’étude.

Celle-ci révèle que PriceMinister a procédé à la suspension de 1715 comptes pour des faits de vente de contrefaçon. En valeur absolue ce chiffre constitue une hausse de +14% par rapport à l’année 2010. Toutefois, ramené  à la croissance de PriceMinister, il s’agirait d’une stabilisation.

Par ailleurs, en 2011, 161 marques ont été concernées par des problématiques de contrefaçon sur PriceMinister, contre 172 en 2010, soit une baisse de 6%. Selon l’étude, les principales tentatives de ventes de contrefaçon concernent les marques suivantes : Monster Beats, Apple, Beyblade, Microsoft, Power Balance, Hello Kitty, Nike, Sony, Chanel et Diesel.

Parmi les secteurs les plus touchés par la contrefaçon, la mode arrive en pole position. Viennent ensuite tous les produits liés à l’image et au son ainsi que le secteur de l’informatique.

source :FrenchWeb.fr

Touching Lives Through Social Media

Touching Lives Through Social Media

Keeping relationships or associations is inherent among humans. Wherever we go, we need companionship of some level. We create associations in workplaces, schools, church group or neighborhood. We keep in touch with old friends or relatives from far places. We establish a long term and profound relationship with a beloved partner that we want to spend the rest of our lives with. But sometimes, we just want to lend a helping hand to someone who we barely know.

It is for these reasons that we employ different facilities that will help us connect with other people. Even from centuries ago, people send messages of endearment through courier services. The advent of telecommunications technology enabled voice conversations between two people from different and far locations. But in the present era, the internet is where most people turn to connect with just about anyone that they wanted to hear from at the moment.

How The Internet Technology Helped People In Keeping Relationships

The internet, being a multi-functional facility, enables people to do a lot of things, particularly, when it comes to keeping relationships. Even during the first few years of existence of this technology, people are already utilizing the internet in sending emails or chatting with friends. However, as this technology changed and evolved in just a few years’ time to high speed internet, people were able to do a lot more possibilities like voice or video chat. And the latest craze in the internet that almost everyone is into these days regardless of age, lifestyle and gender, is the social media.

How Social Media Affects People’s Relationships

Different social media sites make it easy and fun to connect with our friends, relatives, co-workers, spouses and kids of people we are associated with or just about anyone we know who exists. It is with the following reasons that social media sites touch people’s lives:

●      Social media sites allow account owners to let people know about their present situation. Social media sites allow us to post interesting photos, update new work, location, or status information, or just air out what’s running in our minds. This way, we know that people who are connected in our accounts knows what’s going on in our lives even if circumstances does not allow the luxury of time to hang out.

●      Social media sites provide easy sources of inspirations that people can share.  Sometimes, we find messages, quotations, acts of goodwill that we find inspiring and worth sharing to others. Whether these are from some applications or something that is shared by another friend, it is always easy to share these through social media sites. The wonders of this act come in when someone in the network happens to relate to or be uplifted by something that is shared for everyone.

●      Social media sites make it easy to encourage, commend, or give a message of any form to anyone. While it is easy to let other people know about what’s keeping you through social media sites, it is likewise, easy to respond to someone’s posts. Short comments can mean a lot as long as it is sincere. Simple ‘likes’ that accumulates to a significant amount can make someone feel special.

Social media sites are continually evolving and it is expected to thrive with more and more people opening and checking their accounts every now and then. With the dominance of this means of connecting to people, time will soon come when it will take over as one of the best means of communication.

Une première campagne Planet Sushi explosive

Notre société occidentale connait une tendance de plus en plus prégnante autour de l'univers orientale et japonais. Citons les Bento, les Manga et bien sûr les sushis. Cela fonctionne si bien que nous voyons apparaitre des groupes de restauration autour des sushis comme Planet Sushi. Pour la toute première fois, la marque a décidé de faire une campagne nationale avec l'agence Hello Sunshine. Le sushi, ce plat très tendance en devient presque un met de luxe. C'est dans cet optique que Planet Sushi présente une vidéo et des affiches/annonces presse très épurées. Le concept : filmer ou photographier une explosion d'ingrédients d'un sushi/maki. La réalisation est vraiment très belle mais le concept vu et revu (il semblerait qu'il s'agisse d'un travail avant tout de Directeur artistique). On retiendra donc cette campagne uniquement pour son esthétisme et sa qualité de réalisation. Notons également que la musique du spot est très sympa. Il s'agit du titre Dreamin' de Lyrik'Al. Pub Planet Sushi [Vidéo] Crédits Agence : Hello Sunshine Annonceur : Planet Sushi Directeur artistique : Charlotte Cochet-Terrasson et Alice Faure-Brac Photographe : Marcel Christ Musique : Dreamin' by Lyrik'Al Pays : France Date de première diffusion : Juin 2012 Array Vous aimerez aussi : Passage du Désir rend le lubrifiant ludique Pub Pringles : Rice Infusion Lego réconcilie les Skywalker Ricard ne changera donc jamais Powered by Contextual Related Posts Tags : Alice Faure-Brac, Charlotte Cochet-Terrasson, Hello Sunshine, Lyrik'Al, Marcel Christ, Planet Sushi This posting includes an audio/video/photo media file: Download Now

Samsung : vers la création d’un réseau social ?

Samsung : vers la création d’un réseau social ?:
Samsung va t’il lancer sont propre réseau social ? C’est en tout cas ce que laissent penser les déclarations d’un des dirigeants de la première entreprise de Corée du Sud. Portant pour l’instant le nom de code « Samsung Facebook », le concept est réfléchi en interne et pourrait être lancé début 2013.
Selon les déclarations du bonhomme, « Samsung Facebook » pourrait s’appuyer sur Samsung Family Story, une plateforme permettant de partager des photos, des vidéos, de chatter… De plus, ce réseau social ne serait pas exclusivement dédié aux possesseurs de produits Samsung, pour élargir le nombre d’adhérents, et serait même disponible pour plusieurs OS mobiles. Il pourrait également être accessible via différents appareils comme des téléviseurs ou des appareils photo. Le tout serait hébergé par le Cloud d’Amazon et verrait le jour au premier trimestre 2013.

Facebook se lance dans la publicité comportementale en temps réel

Facebook va lancer une place de marché d'enchères en temps réel qui permettra aux annonceurs de cibler les utilisateurs non plus sur leurs seuls centres d'intérêts, mais également sur leur comportement de navigation.

Facebook va investir le marché du real time bidding, apprend-t-on dans une interview d'une porte-parole du réseau social dans Forbes. Prévu pour être lancé dans quelques semaines, le Facebook Exchange va permettre au réseau social de devenir un peu plus "publicité friendly" en proposant aux annonceurs un type de service qui se développe fortement : une place de marché publicitaire d'enchères en temps réel. "En ayant la possibilité d'enchérir pour une impression spécifique plus que pour un large groupe, les annonceurs peuvent améliorer la pertinence des publicités qu'ils montrent aux utilisateurs et améliorer l'efficacité de leurs campagnes", a ainsi déclaré la porte-parole de Facebook. Les publicités seront servies via huit demand-side platforms (DSP) : AdRoll AppNexus, DataXu, MediaMath, TellApart, Triggit, Turn and The Trade Desk et seront vendues au CPM. Ces publicités qui vont permettre aux annonceurs de retargeter les internautes passés sur leurs sites sont pour l'instant restreintes à certaines régies, avant d'être déployées au reste du marché dans les semaines qui viennent. Il n'a pour l'instant pas été fait mention du service mobile.
Si le real-time-bidding ne représente pour l'instant pas plus de 10% du marché publicitaire, sa croissance est forte. Ce type de réseau permettre à Facebook de renforcer son modèle économique, et en particulier en améliorant l'efficacité de ses publicités. La grande nouveauté ici est que le réseau social, qui misait jusque-là sur la mine d'informations qu'il détient sur ses utilisateurs, a décidé de franchir le pas de la publicité comportementale. Dans cette optique, Facebook a commencé à placer des cookies dans les navigateurs de ses utilisateurs, afin de permettre à ses partenaires de tracker et identifier les membres du réseau social.
Toutefois, il ne sera pas possible pour les utilisateurs d'exercer d'opt-out depuis la plateforme de Facebook. Ce sont les annonceurs qui seront chargé d'en donner aux utilisateurs la possibilité, sans doute depuis les impressions affichées. Une nouvelle qui va sans doute faire grincer des dents du côté des commissions nationales informatique et liberté.

Performance et maturation des publicités dans Facebook

Performance et maturation des publicités dans Facebook:
Marche… marche pas… marche… marche pas… c’est grosso modo le résumé des discussions de ces dernières semaines sur la viabilité des publicités dans Facebook. À l’origine de tout ce ramdam, un article du patron de Buddy Media qui mettait en garde les annonceurs contre le “mythe Facebook” : The Truth About Facebook Advertising. Son argumentaire est le suivant : si la démarche est bonne (promesses ou message), alors les cibles seront naturellement engagées, quel que soit le support. Ce n’est pas parce que vous faites de la publicité sur Facebook qu’elle va forcément marcher. L’analogie est la suivante : faire de la publicité sur Facebook revient à faire de la publicité à une soirée entre amis ou au cours d’un repas de famille : qui va réellement vous prêter de l’attention ?
La réalité de la publicité sur Facebook
Ceci étant dit, charge aux annonceurs, et aux agences qui les accompagne, de trouver le bon sujet / message / ton pour engager les cibles (fans ou non). Suite à la publication de cet article, nous avons eu droit à une belle infographie à la con (Can Facebook Ads Ever Beat Google?) et au début de ce qui devait être le “scandale Facebook” avec l’annonce faite par General Motors de geler ses investissements publicitaires sur Facebook la veille de son entrée en bourse : GM stops advertising on Facebook days before social network’s IPO.

Cette annonce a fait grand bruit, car nous parlons d’un budget de 10 M$. Même si les constatations des équipes de GM peuvent faire douter (What can we learn from General Motors pulling $10M ad spend from Facebook?), je trouve tout de même étrange qu’ils fassent ça la veille de l’IPO. Je pense ne pas me tromper en disant que cette annonce est plus une ville manoeuvre de négociation des prix à la baisse qu’autre chose (ils ont profité de la vulnérabilité de Facebook à la veille de leur introduction en bourse).
Mais l’affaire ne s’arrête pas là, car dans la foulée, Reuters a publié les résultats d’une étude avançant des chiffres plutôt effrayants : 34% des utilisateurs disent passer moins de temps sur Facebook, car ils trouvent le site ennuyeux, 4 utilisateurs sur 5 disent ne jamais avoir cliqué sur une bannière (Facebook comments, ads don’t sway most users: poll).
À partir de là, nous avons été témoins d’un authentique raz-de-marée de témoignages et d’études d’annonceurs ayant été fortement déçus par les performances de la publicité sur Facebook :

• Study Shows The Average Brand Has 0.5% Engagement On Facebook ;
• J’ai testé les Promoted Posts de Facebook ;
• J’ai (aussi) testé les Promoted Posts de Facebook.

Ainsi donc, la formidable machine à engager les fans qu’est censé être Facebook ne fonctionnait plus, malgré les dernières possibilités offertes par la plateforme (Facebook allows advertisers to choose Sponsored Stories placement in News Feed or mobile). Suite à ce brouhaha, nous avons aussi eu l’occasion de lire des avis plus mesurés, mais qui pointe tout de même du doigt le manque de maturité de l’offre (Promoted Posts de Facebook : la réponse d’un spécialiste).
La nouvelle offre de promotion de vos messages dans Facebook
C’est finalement la publication d’une étude de Comscore en début de semaine qui va nous permettre de trancher : The Power of Like 2 Offers New Insights into How Social Marketing Delivers ROI. C’est une très grosse étude, donc je vous en propose un résumé :

• Les résultats de l’étude initiale de Reuters étaient biaisés, car ils étaient fondés sur du déclaratif (et non sur du constaté) ;
• La publicité sur Facebook a un réel impact, mais qui n’est pas immédiat car il repose sur du bouche-à-oreille ;
  Le processus d’amplification sur Facebook
• Le levier d’amplification des messages sur Facebook est bien réel, mais il varie d’une marque à l’autre ;
  Quantification de l’amplification des messages sur Facebook
• Il y a un impact mesurable sur les intentions d’achat (il a été mesuré) ;
  L’impact des publicités dans Facebook sur l’intention d’achat
• L’impact positif sur les achats en et hors-ligne n’est représentatif qu’au bout de quelques semaines.
  Évolution des ventes suite à de la publicité sur Facebook

Au final, que faut-il retenir de cette étude : La publicité sur Facebook a un réel impact, à condition d’y mettre le prix pour obtenir un minimum d’exposition. Le second enseignement que l’on peut faire est le suivant : l’impact positif de la publicité sur Facebook répond à la même logique que celui des médias traditionnels, car il repose sur l’exposition et non l’engagement. Traduction : si vous voulez que les clients achètent, il faut leur matraquer la tête, à la TV comme sur Facebook. De ce point de vue là, il n’y a pas de raison pour que les méthodes utilisées sur les médias de masse ne fonctionnent pas sur Facebook, mais est-ce le bon endroit pour le faire ?
Force est de constater que les nouvelles offres publicitaires d’amplification de la portée des messages (Promote your post) rapprochent plus Facebook des médias traditionnels (où l’on pratique le matraquage publicitaire) que des médias sociaux (où l’on privilégie l’engagement et les conversations). Je ne rentrerais pas dans le débat de savoir si c’est bien ou mal de promouvoir un message. Si vous souhaitez donner votre opinion sur le sujet, laissez-moi simplement clarifier une chose : en critiquant l’offre publicitaire de Facebook, vous faites le procès des médias en général et de la façon dont ils gagnent de l’argent.
Le constat que je peux logiquement faire est le suivant : en s’approchant du milliard d’utilisateurs, Facebook ne peut plus réellement être considéré comme un réseau social de djeunz, mais plutôt comme une plateforme de communication qui n’a pas eu d’autres choix que d’adopter le même modèle économique que les grands médias. Ce n’est pas une opinion, c’est un fait, qui est d’ailleurs confirmé par le lancement prochain d’une offre de retargeting : Facebook Exchange retargeting system will bring intent-based ads to the site.
Ceci étant dit (ou constaté), la maturation de l’offre publicitaire de Facebook passera par deux étapes :

• Des outils performants d’analyse sémantique des messages pour empêcher les dérives du mécanisme des sponsored stories (éviter qu’un message promotionnel s’affiche juste en dessous d’une critique). Il serait ainsi dommage de proposer un coupon pour avoir l’apéro gratuit dans un restaurant qu’un de vos amis vient juste de critiquer. En fait quand on y réfléchit bien, les sponsored stories sont potentiellement l’arme ultime des détracteurs et autres activistes luttant contre la consommation de masse.
• Des indicateurs fiables d’exposition et d’engagement, ainsi que des outils industriels (comme chez Google, Yahoo! ou MSN) pour pouvoir mener des campagnes à très grande échelle (We Just Asked A Bunch Of Big Advertisers What They Think Of Facebook Ads).

J’ai déjà eu de nombreuses occasions de démystifier le “mythe” Facebook (Peut-on réellement construire une communauté sur Facebook ?, Avec les nouvelles pages et formats publicitaires, Facebook privilégie les marques fortes et Pourquoi l’action de Facebook plonge-t-elle ?), et ces discussions et études ne font que confirmer ma vision des choses : Facebook n’est qu’un support parmi d’autres, si vous n’avez rien d’intéressant à dire, ce n’est pas en le criant que vous allez attirer l’attention des membres. Éventuellement si vous avez de gros moyens, vous pouvez éventuellement influer leurs prochains achats en pratiquant le matraquage publicitaire intensif, mais ce n’est certainement pas comme ça que vous allez constituer une communauté. Le seul et unique moyen de construire une communauté de clients durable est de produire du contenu à forte valeur ajoutée, distribué de façon ciblée, afin de générer des conversations à valeur ajoutée sur un support maitrisé. C’est la tactique adoptée par les plus grandes marques (Lego, Harley-Davidson, Red Bull, Southwest Airlines…) qui se servent des médias sociaux pour amplifier la portée de leur contenu, mais qui ont préalablement mené à bien ce travail de construction communautaire.
Moralité : faites les choses dans le bon ordre, ou alors préparez vos coupons de réduction, car il va vous en falloir beaucoup !