Google have recently reported that digital advertising is expected to grow by 45 per cent in 2011. This growth is due to the advancement of digital media advertising and online marketing in the Middle East and North Africa. According to the source, 85 million users out of a total population of 337 million are now online.
Ari Kesisoglu, Google’s managing director for the Middle East and North Africa, said, digital advertising in 2010 in the region amounted to $120 million (Dh440.4 million), up from $30 million in 2007. This year, it will reach $175 million, he said.
Considering there are 150 million people in the region who are still not online, there is huge potential, he said, noting there is a "very high correlation of growth and the increase in usage."
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At a glance: Huge potential
- 85m number of people online in Mena region
- $120m value of digital advertising in Mena last year
- $5b value of ad spend across all media last year
To hear more on the issues of digital advertising in the MENA region and to learn how you can capitalise on this increase in investment, register to attend Digital Advertising World Middle East in September.
Digital Advertising World Middle East 2011 @ The Internet Show Middle East 2011 is a conference focused on expanding the digital advertising industry by exploring the massive opportunities available in the Middle East.
Digital Advertising World Middle East provides advertisers, agencies, publishers and solution vendors an unparalleled forum that supports the exchange of ideas and emerging models. As consumers of today become increasingly technologically-savvy, brands need to develop advertising strategies that deliver actual ROI.
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