Advertising in the Middle East is stepping up its game. Awareness campaigns have not only become more prevalent in the region but are also going for powerful imagery and messages.
The “words hurt” campaign from kafa.org.lb, created by Y&R Dubai, delivers a memorable message about verbal abuse against women. Each of the ads in the series replicates the voice frequency of abusive words in the form of scars on the necks and faces of victims.
The text accompanying the print ads reads, “you can’t see them but the scars from verbal abuse are real and can last for years. Don’t suffer in silence.”
Image via Ads of the World
Aucun commentaire:
Enregistrer un commentaire