Counting the number of followers is not always the best way to measure the level of influence on Twitter, writes David Armano on Social Fresh.
Image via Social Fresh
There are several other indicators that could be more helpful in identifying influence.
1. Lists
Being included in many lists implies you are visible. But the categories in which you are listed also imply something about your “topical influence” which is where influence really counts.
2. Retweets
When people retweet your messages it says something about their willingness to amplify things you say. All these other people want their network to know what you said.
3. @Replies
When people reply to you they are essentially telling you they want to communicate or engage with you. It’s also an indicator of how willing you are to tag and engage others.
4. Follower ratio
A 50/50 ratio implies that a Twitter user follows back everyone who follows them, including spam. Those who have significantly more followers than they are following have more discerning selection criteria.
5. Tweet volume
This is an indicator of how much value a Twitter user will offer others. Those with high volumes who retain high levels of engagement, a healthy ratio, and retweets are ones to follow. Careful of spammers though!
6. Favorites
Getting favorited does imply high Twitter influence. However, because Twitter users leverage Favorites in different ways it’s difficult to tell how exactly it makes you influential.
7. Quality of connections
One of the most difficult things to measure is the type of Twitter users with which you connect. Still, the most important indicator of influence is the quality and relevance of Tweeps who follow you and who you follow back.
What other indicators of influence on Twitter would you add?
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