21 Internet Marketing Stats That Will Blow Your Mind

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? Just want to sound smart in board meetings? Look no further; this post will show you some current data about the state of the internet marketing world that are both helpful, and frankly kind of shocking. Take a gander!

21 Internet Marketing Statistics That May Surprise You

1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat!

2) The click-through rate on triggered messages is 119% higher than "Business as Usual" messages. (Source: Epsilon and DMA) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Tweet This Stat!

3) On average, companies respond to only 30% of social media fans' feedback. (Source: Factbrowser) Engagement is rare. Stand out from your competition by caring and engaging with your social media community. Tweet This Stat!

4) The average tablet user spends 13.9 hours per week with the device. (Source: OPA)The tablet is quickly becoming the new laptop. Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users. Tweet This Stat!

5) Text messaging users send or receive an average of 35 messages per day. (Source: Forrester Research) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Is there is any possible communication that your customers and prospects would like to receive via text message? Tweet This Stat!

6) Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus) Mobile devices have become a major source of email usage. Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. Tweet This Stat!

7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. (Source: Display Search) Internet connectivity is becoming standard for all devices. With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics. Tweet This Stat!

8) By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research) Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online. Tweet This Stat!

9) In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science) Brands aren't providing the right kind of content and experience to engage their fans. Ask your Facebook fans what type of content they want to see, and then give it to them! Tweet This Stat!

10) 45% of the world's 2 billion internet users live in Asia. (Source: Ecommerce Europe) If you actively sell and market to Asian markets, the internet is a channel that can't be ignored. Understand how internet usage and habits differ in Asia compared to the United States. Tweet This Stat!

11) 61% of emails received at professional email accounts are non-essential. (Source: Mimecast) Inboxes are overflowing with marketing email. Use personalization, proper timing, and offers valuable to the recipient to break through the clutter and be seen. Tweet This Stat!

12) 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos) People are influenced by, well, other people. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business. Tweet This Stat!

13) 17% of the top 1000 search terms on Twitter "churn over" on an hourly basis. (Source: Twitter) Twitter is all about novelty and news. Publish more frequently and focus on timely content to appeal to Twitter's hungry users. Tweet This Stat!

14) U.S. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. (Source: CTIA) Wow! That is a ton of text messages. If you are marketing to heavy texting demographics, consider incorporating a text message opt-in as part of your campaign. Tweet This Stat!

15) 40% of the accounts and 8% of the messages on social media sites are spam. (Source: Businessweek) Email isn't the online platform with a spam problem. Take the time to customize your social media account and content so you stand out from the spam bots. Tweet This Stat!

16) 88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet. (Source: Pew Internet) The cell phone is the dominant communication tool in the United States, but information consumption is fragmented. Optimize your digital marketing for all of the screens and devices used by your target audience. Tweet This Stat!

17) 64% of smartphone owners are use their mobile devices to shop online. (Source: eDigitalResearch) The smartphone is ripe with impulse shopping revenue. If you sell goods online, target specific campaigns to smartphone users. Tweet This Stat!

18) YouTube users watch more than 3B hours of video per month. (Source: YouTube)Video is a major part of the online experience, but it's different from traditional broadcast productions. When integrating online video into your inbound marketing strategy be sure to consider not only production value, but length. Most successful online videos are less than two minutes long. Tweet This Stat!

19) About 1 in 3 bloggers are moms. (Source: Nielsen) When looking for blogging expertise, look no further than the mommy bloggers. Everyone has influence and expertise you can learn from and leverage. Tweet This Stat!

20) 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research) Social is mobile. Make sure that content you're sharing on social networks -- like your blog articles and landing pages -- are optimized for mobile devices. Tweet This Stat!

21) 91% of online adults use social media regularly. (Source: Experian) Social media is fully integrated into communication culture. Make sure it is an integrated part of your marketing strategy, too. Tweet This Stat!

Which of these internet marketing statistics was the most surprising to you?

Photo Credit: stevendepolo

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Original Page: http://feedproxy.google.com/~r/HubSpot/~3/Mxx1RwWOsvY/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx

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Infographic: How People Really Use Their Phones

» Mobile Marketing Watch ...===...===...

★ Infographic: How People Really Use Their Phones

...---...---... Justin
...---...---... 2012/06/28 18:31 more » ...---...---...

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Our friends over at Inneractive have published their latest mobile infographic, this time on the topic of "how people really use their phones."

What's interesting is how differently mobile phone usage varies based on location and culture.  For example, in the US the average person talks on their mobile phone 450 minutes per month, compared to just 250 minutes per month in China.  Another interesting stat is the use of mobile accessories, such as Bluetooth headsets and speakers.  It was found that an impressive 47% of mobile users in Sweden use a Bluetooth headset regularly, compared to just 18% of mobile users in the Netherlands.

Take a look below for many more interesting usage stats.  You can download the infographic here as well.

 

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Original Page: http://feedproxy.google.com/~r/MobileMarketingWatch/~3/VKPF5Ox0hnY/

Mohamedtazi.com

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How to use Facebook Message to drive fan engagement

Facebook has made it even easier for fans to interact with brands - at least the brands that are willing, staffed to handle the increased engagement, and of course have the feature enabled and turned on.

Message, a feature that was introduced to the world immediately following fMC in NYC on February 29th, provides a way for brands to engage in one-to-one conversation with the consumer.

The brand is able to surrender the megaphone and in turn, receives the consumer's attention and honesty with trust being the desired outcome.

How does Facebook Message work?

When a user visits a brand's page, the user simply needs to click the 'Message' button (placed prominently right next to the 'Like' button) to initiate the process and to start the conversation with the brand.

For illustrative purposes, I went over to the Cole Haan Facebook Fanpage to send them a message. It is important to note – users must message the brand first. The brand does not have the ability (just yet) to direct message fans.

The typical modal window appears upon click to reveal a Message field that can be written in (message length is not specified) and functionality for attaching links – here, I dropped in a link to the actual product in question to serve as reference.

It's interesting how Cole Haan has partnered with Nike. Figured I'd shoot them a question to see if I can read more about the Nike technology in the shoes.

After I hit send, I am sent back to 'Messages', where I can see that my message was sent to Cole Haan. I can check on the status of the message, like I normally do when I send messages to friends, family, colleagues, etc.

What does this mean for brands?

Brands have the option of disabling this functionality if they wish - not every brand is staffed to handle the breadth of messages that could potentially be sent to the brand.

On the other hand, keeping the feature disabled (coupled with a sub-par customer service call center infrastructure) could lead to discouraged fans. The brand could appear to be distant, unapproachable, and perceived as social media dinosaurs - we all know what happened to the dinosaurs, right?

'Social Media Darwinism' suggests that brands that do not continue to strategize, ideate, and evolve, will fall behind in the pack - not only losing sales when it comes down to that point of sale moment, but also could lead to losing share of voice on the web and within the social space. Expect brands who have enabled the Message feature to gain competitive advantage over those who have not. 

The Facebook Message feature presents a unique opportunity for brands, who are adequately staffed to handle customer inquiries, to proactively interact with fans.

Since a Message to a brand can only be initiated by fans, it doesn't always need to be reserved for questions and negative feedback - it can be used to gain insights into the fanbase, to identify brand advocates, to conduct market research, and to supplement brands' current eCRM campaigns - it's time intensive, but these fans are almost guaranteed to open the message - from an efficiency standpoint, this is near perfect.

How does a brand solicit fans to begin building a 'Direct Message Campaign'?

There are a few practical things you need to do to start this type of communication:

• Leverage Facebook Wall Posts to drive users to the Message Tab to share thoughts, personal information, product reviews, and innovation ideas.
• Include a strong call to action in the actual Wall Post that will drive users to feel compelled enough to want to share with the brand.
• Upon receipt of a message, a personalized acknowledgment message should be sent out thanking the user, on behalf of the brand.

Now a direct communication channel between the brand and consumer has been created!

What about strategy?

Before diving into the Message feature, it's important for brands to create a Direct Message strategy that ties into your overall social, communications and marketing strategy.:

• Will this Direct Message be a one-time thing?

• Is there a plan for categorizing the Messages:
  • Which post did the user engage with and Message in from?
  • Is the Message even relevant?
  • Was the Message positive or negative in tone?
  • Is there value in the Message? Is there a plan to extract the value

• How will the Messages and sender information be archived?
  • Do the messages and sender details need to be logged in a spreadsheet?

• How frequently will Wall Posts be pointing to the Message feature?

• Are there appropriate levels of staffing in place to handle surges in messaging?

Lysol recently tried out the Message feature on Facebook. They leveraged a wall post to point to the feature and to drive Messages. The exciting opportunity sounded enticing and hey, I am a fan of theirs on Facebook – I very well could be one of their biggest fans!

I shot Lysol a brief Message. I'm not sure where I fall within their target audience, but I mentioned how I use the product.

The channel has been open for quite some time now, and I have yet to hear back. I never learned about the exciting opportunity and was never acknowledged for sharing my positive sentiment towards the brand.

My hunch: they were most likely overwhelmed by the response and chose to go with the users that submitted cleaning novels. What they don't realize is that social media presence influences my purchasing decisions – maybe I will try out one of the other brands next time I want to clean my place.

Don't forget the basics

With the social space becoming more and more convoluted and full of noise, it's becoming increasingly important to go back to the basics and engage in singular conversation with fans - learn, retain, ideate, execute, evolve, and repeat.

But don't forget to ask fans for their input. You never know when a fan will come up with the next big idea or save your brand!

After all, brands are only in business because of the consumer, right?

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Original Page: http://econsultancy.com/us/blog/10215-how-to-use-facebook-message-to-drive-fan-engagement?utm_medium=feeds&utm_source=blog

Mohamedtazi.com

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Infographie : Les statistiques des réseaux sociaux

Infographie : Les statistiques des réseaux sociaux

Le Journal du Geek

Les infographies, c'est bien. Cela permet d'apprendre plein de trucs sans trop se fatiguer et avec souvent des infos assez intéressantes. L'infographie du jour concerne les réseaux sociaux, et leurs statistiques actuelles, et nous donne un aperçu de l'écosystème de ces sites.

Ainsi, l'on apprend par exemple que c'est chez les 17-25 ans que le réseau Facebook a le plus succès, contrairement à Twitter qui attire plus les 25-34 ans. L'on apprend également que si les utilisateurs passent en moyenne 405 minutes par mois sur Facebook, Google + lui n'attire ses adhérents que 3 minutes par mois en moyenne.

Original Article: http://feedproxy.google.com/~r/LeJournalDuGeek/~3/pcRpX4tzyL0/

Mohamedtazi.com

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The ONLY way to ensure all your Facebook fans see your updates is to pay Facebook

The ONLY way to ensure all your Facebook fans see your updates is to pay Facebook:
Since Facebook introduced a metric at the bottom of posts to tell you how many fans you’re reaching, there has been a bit of confusion as to why this figure is so low. Many pages reacted when they found they were only reaching an average of between 10-20% of fans. This figure shows not how many fans are actively engaging with your content, but how many fans are actually seeing it. You would presume, of course, that if someone likes your page, they would see all your updates, but this isn’t the case. To see how many of your fans you’re reaching, look at the bottom of a post when you’re logged in as the page admin to see the number of fans reached, and how this is expressed as a percentage of total fans:

If you’re not sure how Facebook actually allows you to reach the people that have liked your page, here’s a quick guide to help.

The ticker

The news ticker on the right hand side of the page should show most of the updates from your page. As this is based on real-time information, fans will only see these updates when they’re logged in. Even though the ticker features recent, real-time content, this still won’t guarantee that fans will see all your updates, given the amount of content that passes through the feed. Unless you’re posting very heavily throughout the day, the chances are your updates will be missed by the majority of your fans.

The News feed

Your Facebook news feed (the updates in the main panel on the homepage) appear based on Facebook’s own algorithm. This is where the good content will be prioritised, according to a number of factors such as how many of your friends have engaged with content, how popular a particular update is overall and whether you have posted multimedia content such as a photo or video. Whether your post is shown in the newsfeed here is dependent on Facebook’s algorithm. The best advice here is to ensure that you’re posting good content that people are interacting with.
There is a problem with Facebook’s method here though as it seems fairly inconsistent. Looking at the two updates below, there is a significant difference in the number of people engaging with a post, yet where a post has a higher reaction, this isn’t necessarily reflected in the number of people reached:
In one example, 11 people liked a piece of content (not particularly high), yet the post reached 16% of our fans.

Yet a post that received 58 Likes, still only reached 16% of fans, in the same week:

This leads you to think that their algorithm isn’t the most reliable and that there is really only one way to guarantee you reach the majority of your fans…

Pay for posts

Around the same time that Facebook allowed you to see how many of your fans you were actually reaching, they also introduced a button (handily right next to that number) prompting you to promote your posts:

You will see here that the guaranteed reach is significantly higher than non-promoted posts. Combining this with other paid activity such as sponsored stories of course, will help to push this up.

Testing the limits

By Facebook’s own admission, the free option for posting your content will only ever get you a reach of around 16% and they recommend pages pay to promote posts in order to increase this. This could end up seriously backfiring for Facebook though. At a time when they’re being dragged through the mill post-IPO, they need to keep the love for brands and convince them that their platform is the right place to focus their time and money. Facebook isn’t exactly playing ball right now. By squeezing more and more from brands, they’re making the platform an unattractive option for social marketing from a cost basis if nothing else.

Why are tracking and targeting in mobile so different from online?

Why are tracking and targeting in mobile so different from online?:

Tracking in mobile requires some clever workarounds.

One of the biggest misconceptions in mobile advertising is around the question of whether it’s possible to target and track users the exact same way that in mobile as it’s done in online advertising.
The cold, hard truth is that online targeting and tracking technology is primarily dependent on third-party cookies, and most mobile devices are not enabled for third-party cookies. This makes mobile a truly distinct medium, needing its own tactics and solutions for targeting and tracking effectively.

Why isn’t mobile the same as online?

Well, first you have to understand that tracking in generally done with the use of cookies. A wonderfully anonymous, easily-deleted, and low-file-size technology that is widely used on the desktop internet.
But there are two types of cookies. There are first-party cookies, which are the ones that remember your password when you log in to a website (and therefore keep you from having to re-enter your username on every mobile site you log into). They’re called ‘first party’ because they’re set on the same domain as the website you’re visiting, and have a very high acceptance rate (95%).
Third-party cookies -- the ones that advertisers place on websites -- track unique visitors across multiple domains or pages where you might visit. You might notice that you get ‘chased around’ the web by an ad for a product you may have viewed recently -- those are third party cookies at work. In that example, third-party cookies are being used for retargeting.

Apple doesn't make it easy

The Safari mobile web browser, which now accounts for about 25% of mobile web browsing (see Browser Wars infographic) by default does not allow third-party cookie tracking to be set. On top of that, Apple is currently deprecating UDIDs (unique device identifiers), which historically served as a workaround to third-party cookies for advertisers. This has left the industry scrambling for new ways to track an individual without using the hardware information.
Why is this important? First, because apps and mobile websites are two different sandboxes, without a way to tie the two together, one person on a single device can appear as two different people. Second, conversion tracking requires the ability to ‘follow’ a user from a click either on an ad to within an application to an advertiser’s mobile website, or from a mobile web ad to an app download action.

Some clever workarounds

Tracking in either of these directions can be tricky, even if passing unique identifiers in the click URL. It’s a testament to the great people in our industry that the mobile advertising business has solid solutions as workarounds to these challenges.
Because these two methods for tracking are so important to running a successful digital campaign, there are some great workarounds. At Mobile Theory, we have a close partnership with Collider Media for data and audience targeting. Our workaround for targeting involves using a common login identifier. Once a user logs in to a mobile website or app, Collider can recognize which user has logged in and target accordingly.
In a way, it’s a connection of the online and mobile spheres to find a common anonymous identity. That identity, once matched, can reveal rich, anonymous user data that combines both online and mobile browsing activity to develop a deep, comprehensive view of the user that can be used to serve relevant advertising to unique individuals.
For conversion tracking, one approach that is quite simple is to not try to work around the third party cookie issue and use first-party cookies instead. To do this, you simply configure the cookie to be set by the first-party website for the advertiser. We can either work with the client to set these up or use in-house landing pages. In this way, we can use first-party cookies to track the behavior of a user that clicks on an ad in an app all the way through to a conversion on the landing page, creating a bridge between the actions.

A mobile-specific approach to tracking & targeting

We’ve noticed that there seems to be a lot of misinformation on the subject of how all tracking and targeting works in mobile and what exactly makes it different from online. Since the mobile medium is growing faster than any new medium in history, and will soon eclipse online in terms of usage, it’s important to discuss and collaborate on how technologies and approaches that work in one medium require a different approach in the other.
The important thing to remember is that mobile is truly a distinct environment from online, and as a result, requires its own individual tactics and approach. The good news is there are a number of unique mobile-specific targeting and tracking approaches that work very well to accomplish marketers’ goals.

Merging Social and Mobile to Maximize Your Reach

Merging Social and Mobile to Maximize Your Reach:
If the past few weeks have taught us anything, it is that now more than ever, social media giants have officially realized mobile is here to stay. Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Facebook is by no means alone in its adoption of a mobile-first mindset, as major players such as LinkedIn, Google, and Twitter have all launched new projects targeting the mobile web.
With such a heavy emphasis being placed on mobile by all of our favorite social networks, it stands to reason that there is plenty to be gained by businesses that follow suit. So the question then becomes, how can we leverage the power of mobile to not only build our social presence, but also translate that into increased business?
Build an optimized mobile site.
I’ve written abut this before and I will surely say it again, but if you have not optimized your website for mobile, you are miles and miles behind the curve. Building an optimized site is not only crucial for keeping customers satisfied, it is crucial in keeping your social media channels busy. An optimized mobile site gives users an efficient and painless browsing experience, as well as allowing you to link all your social networks to simple, tappable icons. These icons can either drive users to your social networks, or allow them to share your content through their own.
Connect out-of-home advertising to social networks using mobile.
Getting creative with your advertising can instantly draw the attention of potential customers, and using mobile technology is a perfect way to take your social presence beyond the web. That might mean finding an interesting way to utilize QR codes, like the folks at Guinness, who designed signature pint glasses with a QR code scannable only after the glasses were full. Once scanned, the QR codes checked users into Foursquare, tweeted about their pints and updated their Facebook statuses.
The mobile web opens so many possibilities for connecting the natural environment with the online social environment. We have seen this work on a massive scale with the campaign for Jay-Z’s autobiography, which utilized Twitter and Facebook to issue clues to users about the location of individual pages of the book that had been printed on strategic landmarks. Users could take photos of the pages with their mobile phones and assemble digital copies of the book. Of course, out-of-home marketing can work on the smallest of scales as well with simple things like hidden contest entry links or invitations to check in at places for deals.
Build microsites for individual initiatives.
Anytime a business launches a new product or embarks on a campaign that relies on user interaction (such as a contest or sweepstakes) there is a risk of customer apathy. A great way to fight this is to create an exciting campaign around the initiative, and then build landing pages specifically designed for the campaign. These landing pages can be built quickly for very little cost, and can be individually linked to and from specific social media pages. You can then use analytics to track user interaction with these pages and adjust or abort them accordingly, thereby saving time, money, and effort.
Make mobile your digital business card.
One of the great things about the mobile web is that it allows you to have access to the connected world in your pocket at all times. Although we have grown accustomed to trading wallet-sized bios at conventions and conferences, by building personalized mobile websites, we can make that old ritual obsolete and actually create a much richer interaction. Your personal site should not only have all of your relevant business and contact information, it should also have links to your personal and business social media accounts, giving the recipient instant access to connect via LinkedIn, “like” your page on Facebook, follow you on Twitter, and share your content.
If you prefer to keep things classic with the paper card, mobile still can be a perfect complement. Simply add a QR code to your business card that links to your new personal mobile site. The site then easily becomes an extension of the personal interaction, which, let’s face it, is the true goal of the mobile web.
Of course, as with all things mobile, we have miles and miles to go before we reach the true potential of what social media and mobile can really do. These few tricks and tips are a great starting point, but the people who really reap the benefits of mobile in the social media realm will be those who fully embrace mobile as a launch pad and are willing to light as many fuses as they can to watch their businesses take off.
Has your company started to merge the mobile web with the social media realm?

Alex Kutsishin (3 Posts)
This monthly "Social Media and Mobile" column is contributed by Alex Kutsishin. Alex is the president and co-founder of FiddleFly, Inc. He is an entrepreneur with a background in creative marketing and web design. When Alex is not helping the world go mobile with FiddleFly, he spends his time traveling the country speaking about social media, marketing, and the future of the web.

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