Nike: Casey Neistat Is Back With Do More

Last year filmmaker Casey Neistat turned the camera on himself while promoting Nike's latest product, the FuelBand. Instead of promoting the product directly, he used the sponsorship money to travel the world. He called this video, "Make It Count." The video reached over 8 million views on YouTube. Nike certainly got the viral video they wanted. There was only one problem. The FuelBand wasn't even out yet. During the whole video, the FuelBand is nowhere to be seen. Well now he is back with a new video to rectify the situation and continue to live his dreams. It's about 'doing more.' In his latest video he is able to revisit some of the places he went and actually use the device and show its true function. It's an inspiring and uplifting video that will certainly get you geared up to start the new year. We can only assume this video will be just as successful. What do you think? Let us know by commenting below! Original Post by Ryan Lum Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Fashion Designers Create Coats from Motz Newspapers Posted: 07 Jan 2013 09:00 AM PST The collection is called the "Survival Collection Autumn/Winter 2014″. This ambient advertising campaign comes from Motz, a popular magazine for homeless people in the German capital. Glow agency in Berlin found some leading fashion designers to make the newspaper a little more chic. Designers from Blush, Mongrels, Liebig and Firma used Motz newspapers to dress homeless people to gain attention for their situation, especially in the winter months. I know if I were walking down the street and saw this, I'd certainly stop and look out of curiosity! What do you think? As they say in the fashion world, is it HOT or NOT? Let us know by commenting below. via   Original Post by Ryan Lum Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

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Changez automatiquement et quand vous voulez la couverture de votre page Facebook

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Changez automatiquement et quand vous voulez la couverture de votre page Facebook Posted: 06 Jan 2013 09:23 PM PST LiveCover! est un service en Beta proposé par l'agence Le Grand Studio. Il permet de changer facilement et automatiquement la couverture de sa Page Facebook, quand on le souhaite et aussi souvent qu'on le veut. LiveCover! (à tester gratuitement ici) propose de suivre plusieurs étapes : Sélection de la Page Facebook dont on souhaite changer la couverture ; Sélection de la condition (appelée aussi « déclencheur ») de mise à jour de la couverture. On a le choix parmi 4 options : date et heure précise (vous auriez pu changer la couverture de votre Page le 31 décembre à minuit), nombre de fans (quand vous êtes sur le point d'atteindre les 1000 fans par exemple), condition basée sur un webservice ou mise à jour régulière (toutes les 45 minutes par exemple) ; Sélection de la source de l'image : il peut s'agir d'une image qui se trouve sur votre ordinateur, dans vos photos Facebook ou située à une URL précise ; Vérifier et sauvegarder votre couverture : vous pouvez lui donner un nom, choisir de la publier ou pas sur le mur, de synchroniser la photo du profil… C'est un service bien pratique (plus besoin d'attendre derrière son écran et de cliquer sur « Changer la couverture » !) et utile (la couverture est un véritable espace de communication et un tel outil permet de faire des choses originales), qui a un coût : 999 euros HT par an pour un abonnement Premium. Mais d'autres offres sont également proposées si vous n'avez que quelques opérations ponctuelles de prévues : De nombreuses marques l'utilisent déjà comme par exemple Biogaran, Nutella, FNAC.com… Attention, pour rappel, votre couverture doit respecter certaines règles, présentées ici : Les couvertures ne doivent pas contenir : 1. Prix ou informations d'achat, comme « 40 % de remise » ou « téléchargez-le sur socialmusic.com » ; 2. Coordonnées telles que l'adresse d'un site web, l'adresse électronique, l'adresse postale ou d'autres informations qui devraient apparaître dans la section À propos de votre Page ; 3. Références à des fonctionnalités ou actions sur Facebook, comme J'aime ou Partager ou une flèche allant de la photo de couverture vers une de ces fonctionnalités ; ou 4. Appels à l'action comme « téléchargez-le maintenant », « parlez-en à vos amis ». Cet article Changez automatiquement et quand vous voulez la couverture de votre page Facebook est apparu en premier sur Geek &Social.

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Robot Invasion or Unusual Guerrilla Marketing Campaign?

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Robot Invasion or Unusual Guerrilla Marketing Campaign? Posted: 31 Dec 2012 09:00 AM PST Imagine seeing Optimus Prime and Bumble Bee live and walking around California? I'd most likely jump for joy and do cartwheels. Robots are part of everyone's childhood and to see them roaming around the street, especially if it's Optimus Prime and Bumble Bee, would be like winning the lotto. As you grow older, you know you're never gonna meet Prime and Bee because they are not real.  However, Prime and Bee is like Santa Clause, you know they are not real but you still kind of hope that they are. So, when people online started talking about spotting robots all over California, the Transformers, Voltes V  and other robots fans started hoping it's Prime and Bee. It's Just a Stunt It is true that people saw robots all around California, different times, different kinds, different days, different places. There were a lot of speculations on what the stunt is for – a movie, a new product, a new technological breakthrough. The funniest are those who believe that we are being invaded by aliens. Turns out, it's just for a Tumblr account, http://brilliantmach.tumblr.com/. The tumblr account features the different robot sightings, photos, vidoes, and blog entries. But What is It For? The stunt is doing very well but it is yet to reveal the end of this whole stunt. There is still some space for it to grow. It hasn't reached a level of popularity that stirs millions into frenzy but if they keep on dragging this on, there is also the danger of others that are already into the campaign losing interest. They need one big kick to get this thing going and they need it soon or run the danger of becoming a could-have-been case. Original Post by Xath Cruz Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

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